FAQ
Questions, answered
What the audit is, how it works, and how we handle your data.
- What is an AI visibility audit?
- It's a check of whether AI assistants — ChatGPT, Claude and Gemini — recommend your firm when potential customers ask them for help. We run the real questions your customers ask, read every answer, and show you where you appear, who's beating you, and how to get into the answer.
- How is this different from SEO?
- Traditional SEO is about ranking in a list of links. AI assistants don't return ten links — they return a short list of named recommendations. Getting named draws on overlapping but different signals: business profiles, reviews, structured data, and the specific language on your site. We audit and fix for that.
- What do I get for the free snapshot?
- A fast read on where you stand: a sample of buyer-intent questions tested live, your visibility score on screen, and one example of a competitor AI named instead of you. It's in-browser only — no PDF and no payment. We email your result so you have it.
- What's in the £200 full audit?
- A PDF report covering a verdict, your visibility score on each platform, share of voice against local rivals, who wins and the exact language AI uses to describe them, the national-player ceiling, a gap analysis, and a ranked action plan. Where you provide a website URL, we include rewrites of the page copy holding you back.
- How long does the full audit take?
- It's generated automatically and arrives by email within minutes of payment. There's no account to set up and nothing to schedule.
- Do I need to give you access to my website or accounts?
- No. We work from your business name, location, and optionally your website URL. We never need logins to your site, Google profile, or any other account.
- What data do you keep about me?
- As little as possible. Your card and billing details are held by Stripe, our payment processor — not by us. We keep the email you enter for the snapshot so we can send your result and follow up. Audit inputs are deleted once your report is delivered, and the PDF is held for seven days only so we can re-send it if delivery fails, then auto-deleted. We don't keep an account or audit history.
- Is the audit accurate? AI answers change.
- AI answers do vary over time, which is exactly why a point-in-time audit is useful — it shows your current standing and the structural reasons behind it. The fixes we recommend target durable signals (profiles, reviews, structured data, site copy) that move your visibility regardless of day-to-day variation.
- Which trades do you cover?
- We're launching with UK accountants and plumbers, with more trades added over time. If your trade isn't listed yet, run a snapshot anyway — it helps us prioritise what to add next.
- Can I get a refund?
- If something goes wrong on our side and we can't deliver your report, we'll put it right or refund you. Because the report is generated specifically for you and delivered immediately, we handle refunds case by case — just get in touch.
Still deciding?
The free snapshot answers the only question that matters: are you in the answer?