How it works
From a name and a postcode to a plan you can act on
The audit is fully automated and built on your market. Here's exactly what happens between your snapshot and your report.
- 01
We build your question set
For your trade and location we assemble 20–30 buyer-intent questions — the things real customers type when they're ready to hire, like “best accountant for contractors near me” or “who fixes emergency leaks in Bristol”.
- 02
We ask the three major assistants
Each question is put to ChatGPT, Claude and Gemini, live. We capture the full answer — every firm named, in the order and language the assistant chose. (The free snapshot checks ChatGPT only; the full audit covers all three.)
- 03
We read who got recommended
We parse each answer for your firm, your competitors, and the descriptive language AI attaches to the winners — the specialisms and phrases that earn a recommendation.
- 04
We score and benchmark
You get a visibility score per platform, a share-of-voice against local rivals, and a read on where national brands cap the local field.
- 05
We write your playbook
A verdict, the competitive picture, a gap analysis, and a ranked action plan. Where you give us a URL, we rewrite the specific page copy holding you back.
- 06
You get a PDF by email
The full report arrives in your inbox minutes after purchase. No login, no dashboard, nothing to manage — just the report and the plan.
Full transparency · no black box
The exact questions we ask
Your audit runs 20–30 real buyer-intent questions, built from a library tuned to your trade and expanded for your town and specialisms. They fall into five types, ordered by how close the buyer is to hiring:
Location + specialism
Highest intent- “accountant specialising in IR35 in Leeds”
- “contractor accountant Leeds”
Location + category
Highest intent- “best accountant for small businesses in Leeds”
- “top accountants for sole traders in Leeds”
Problem-based
Highest intent- “accountant for IR35 in Leeds”
- “R&D tax credits specialist Leeds”
Comparison
High intent- “recommended accountants near Leeds”
- “best rated accountants in Leeds”
General
Research stage- “how to find a good accountant for a freelancer in the UK”
Examples shown for an accountant in Leeds. A plumber in Bristol gets their own set — “emergency plumber in Bristol”, “who fixes a burst pipe near me”. We cap the set at 30 and always lead with the highest-intent questions, because that's where the buyers with money to spend are asking.
How the score works
How we calculate your visibility score
One number, defined plainly — so you can check it against the verbatim answers in your report's appendix.
Your visibility score is the share of answers that name your firm.
We count how many answers named you and divide by the number that came back successfully — reported per platform and overall. For example, named in 6 of 24 answers is a visibility score of 25%.
Failures don't count against you
If an assistant times out or refuses, that answer is left out of the maths entirely — a technical glitch can never be mistaken for you being invisible.
Share of voice, in context
Of every firm the assistants recommended across your questions, we measure what share was you, versus local competitors, versus national brands.
National brands, kept separate
Big national chains are identified against a maintained list and reported on their own, so they don't flatter or distort your local picture.
The substance principle
A real report — even if AI never names you
Most firms start out invisible, so a report built only on your own results would be thin. Ours isn't. The depth comes from the market — the dense competitive field across 20–30 questions. We state your own numbers honestly and compactly, then spend the report on what actually helps: who wins, how, and what to copy.
Start with the free snapshot
See where you stand in 30 seconds, then decide on the full audit.