Sample report · illustrative
What £200 actually gets you
A complete walkthrough of a real audit's depth, built around a fictional firm — “Calder & Rowe”, accountants in Leeds. Yours follows the same arc, with your data, your competitors, and your fixes. Freely readable, no email required.
Illustrative sample · figures and firm are fictional
At a glance
Every number below is sourced from the visibility log in the report appendix — the verbatim question, the platform, and the exact answer text, so you can verify each claim yourself.
Verdict
When Leeds buyers ask an assistant to recommend an accountant, Calder & Rowe is named in 2 of 28 answers — behind six local firms and well behind the national brands. You appear only on broad, generic phrasings (“an accountant in Leeds”) and disappear the moment a question gets specific about a service or a sector — which is exactly where buyers with money to spend ask.
The good news is that none of it is mysterious. The firms winning your market do a small set of concrete, copyable things: they state a specialism in their title, carry reviews that name a service, and publish location and sector pages. Those are the precise signals an assistant reads — and all of them are within your control.
Per-platform visibility
The category isn't saturated — it's winnable. Here's where you did and didn't show up:
- “Best accountant in Leeds”Named
- “Accountant for contractors near Leeds”Not named
- “Who can help with an R&D tax claim in Yorkshire?”Not named
- “Small business accountant Leeds city centre”Named
- “CIS / construction accountant Leeds”Not named
The pattern is unambiguous: you survive on generic queries and vanish on the high-intent, specialism-led ones. That's the gap the rest of this report closes.
Share of voice
Of every firm the assistants recommended across your 28 questions, here's the share that went to you, to comparable local firms, and to the national brands — the clearest single picture of the gap:
You capture 4% of your local market's AI attention. The 61% held by firms no bigger than you is the winnable share — and the rest of this report is how you take it.
Who wins (and how)
The firms AI recommends most in your market, and the exact words it attaches to each:
- Northgate Accountancy9 mentions
AI describes them as “a strong choice for contractors and freelancers, with clear IR35 guidance”.
- Bramley Tax Partners7 mentions
AI describes them as “specialists in startups and R&D tax credit claims”.
- Whitcombe Finance5 mentions
AI describes them as “well regarded for construction and CIS subcontractors”.
- Aire Valley Accounting4 mentions
AI describes them as “popular with local trades and sole traders, with lots of recent reviews”.
The signals they share
Every winning firm states a named specialism, carries reviews that mention a specific service, and has a Google Business Profile whose category and description match how buyers ask. None of them outranks you on brand or budget — they out-signal you.
The national-player ceiling
National brands take the top slot in 11 of 28 answers — but only on the broadest questions. They evaporate the instant a query names a town, a sector, or a service: in the 9 most specific questions tested, a national brand led none of them. That's the structural opening for a local firm — the more precise the buyer, the more local expertise wins, and precise buyers are the profitable ones.
Gap analysis
The specific signals separating you from the firms getting named, ordered by how much each one is costing you:
- No specialism stated in your site title or opening copy — AI has nothing to attach you to.High
- Google Business Profile category is “Accountant”, not your niche; the description doesn't name a service.High
- Few reviews name a specific service or outcome — they read as generic praise.Medium
- No location pages for the surrounding towns you actually serve.Medium
- No structured data (LocalBusiness / FAQ) for assistants to parse cleanly.Low
Action plan + copy rewrites
A ranked fix list — highest-impact first — each with the reason it moves the needle and a realistic effort estimate. Where you give us a URL, we include rewritten copy you can paste straight in.
| # | Action | Why it moves the needle | Effort |
|---|---|---|---|
| 1 | Put your lead specialism in the homepage title and H1 | Gives AI a phrase to recommend you for; this is the single biggest miss. | 1 hour |
| 2 | Reset your Google Business Profile category + description | AI reads GBP directly; the category drives which questions you surface in. | 30 mins |
| 3 | Ask 5 recent clients for a review that names the service | Specific reviews are the phrases AI quotes back to buyers. | 1 week |
| 4 | Publish two location pages for the towns you serve | Captures the town-specific queries national brands can't win. | Half a day |
And the copy itself — three of the rewrites included for Calder & Rowe:
Rewrite · Homepage title
Calder & Rowe — Accountants in Leeds
Calder & Rowe — Accountants for Contractors & IR35 in Leeds
Rewrite · Google Business Profile description
A friendly, professional firm of accountants based in Leeds.
Leeds accountants specialising in contractors, IR35 and construction (CIS). Fixed-fee, same-day quotes, 120+ five-star reviews.
Rewrite · Services page intro
We offer a full range of accountancy services for businesses of all sizes.
We help Leeds contractors and construction firms stay compliant and keep more of what they earn — IR35 reviews, CIS returns, and year-end accounts, fixed-fee.
Run yours for real
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